In 1866, Jacob Bernhardt became ill and decided to sell his share of the brewery. In order to command as high a price as possible August agreed to place the entire brewery up for sale to the highest bidder. August’s bid of $12,000 won out and he became the sole owner of the business.
The early years were good for the Schell family. August and Theresa raised six children: two sons; Adolph and Otto; and four daughters; Emma, Emelia, Anna and Augusta. The brewery flourished as additions were built to the existing brewery, many of which continue to grace the brewery grounds, a testament to the enduring legacy of Schell.