Warren’s era also saw the introduction of the beer can, and many still remember Schell's for the award-winning, scenic designs that graced many of their cans. By the time Warren retired in 1985, Schell's brewery was experiencing unprecedented success. So called "mega-breweries" were dominating the beer industry and many of the smaller, regional breweries were beginning to disappear, but Warren’s persistence kept Schell's thriving and ready for the entrepreneurial spirit of his son Ted.
Ted Marti took the helm at Schell's in 1985, and similar to his father, had spent most of his upbringing around the brewery. His education was extensive, including studies at the Siebel’s Institute of Brewing in Chicago, as well as several breweries in Germany.