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Northland Gold Town Takeover

May 18

TEXT: Northland Gold Town Takeover. Drink specials all day + evening games & giveaways. Participating bars are 209, B&L, George's, Green Mill, K-Bar, Kegel Klub, The Legion, Mowan's, Rodney's, Rush, Smiley's, Sweet Haven and Turner Hall. There's a brat stand at Sweet Haven from 12-2pm and the town takeover kickoff is at Schell's from 2-4pm. This is happening Saturday, May 18th in New Ulm. There's a White, navy and yellow Northland Gold beer can with a starburst that says "New Beer!" to the right of the text.

Join the Schell’s crew at the Northland Gold Town Takeover! It’s your chance to savor the sessionable new beer, Northland Gold, while enjoying drink specials all day and minute-to-win-it games at 13 town taverns.

Stop by Sweet Haven Tonics and visit the Schell’s pop-up brat stand from 12-2pm. Get a FREE brat with the purchase of a Northland Gold or “Strip and Go Gold” cocktail!

The Northland Gold Town Takeover kicks off in the Schell’s Bierhalle from 2-4pm. From there, the Schell’s crew will bounce around town from 4-8:30pm, dishing out all kinds of fun goodies & swag.

So, whether you’re a seasoned beer enthusiast or just looking for a good time, come on out to the Northland Gold Town Takeover Saturday and discover the crisp, clean flavor of Northland Gold.

You don’t want to miss out on the fun. We’ll see you there!

Schell’s Crew Stops and All-Day Northland Gold Specials

George’s Fine Steaks & Spirits (2-for-1s)
Green Mill (5 for $18 beer buckets)
Kegel Klub (BOGO on 16oz taps)
Turner Hall ($1 off 22oz pours)

209 Pub & Grill ($1 off 16oz taps)
American Legion ($2 taps)
Rush ($9 pitchers)
Smiley’s Tavern ($2 taps)

B&L Bar ($6 pints, keep the glass, $4 refills)
K-Bar (free soft pretzel with purchase of Northland Gold tap beer)
Mowan’s Bar ($3 pints)
Rodney’s Tavern ($1 off taps)


May 18
Event Category:


New Ulm
New Ulm, MN 56073 + Google Map
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Deb Courts-BrownDeb Courts-Brown
22:45 03 Nov 23
Fun place and wonderful 1919 root beer is available in addition to beer.
jason eldjason eld
17:54 15 Oct 23
Oktoberfest was a blast
Cheryl WestmanCheryl Westman
04:20 15 Oct 23
So much fun! All of the staff were cheerful and welcoming. I'm looking forward to next year.
Fyn WanYeenFyn WanYeen
21:56 14 Oct 23
Lincoln ChristensonLincoln Christenson
21:10 14 Oct 23
Mark GjertsonMark Gjertson
03:46 30 Aug 23
It was awesome going through the tour, and the tasting room was a very comfortable place to try very fresh beers as well as some new ones. Sue, our tour guide was great and did a fantastic job showing us around. I would definitely do this tour again and highly recommend checking it out!!
05:23 09 Aug 23
Incredible beer, friendly staff, beautiful facility. Wish we came the day before on Sunday, as the biergarten had live music. Definitely coming back when we visit next year!
Cat LovgrenCat Lovgren
00:48 01 Jul 23
Historical and beautiful brewery. A must see if you are in New Ulm. There is something here for everyone even if you aren’t a beer drinker.
Skychaser JeffSkychaser Jeff
00:33 28 May 23
Fantastic experience! My co-workers and I went on the brewery tour for only $10. Included samples at the end, along with a complimentary glass. Highly recommended if you love beer!
Lonnie G LindstromLonnie G Lindstrom
02:19 28 Mar 23
Been coming here for years. Always love this place. Although I prefer it in the late spring, when the flowers are blooming and the peacocks are out. The beer is as good as you can imagine and the atmosphere is even better. The staff is fantastic and I'll keep going back!