Grain Belt Sign to be Re-lit in Minneapolis with Official After-party Featuring The 4onthefloor

NEW ULM, MN, (Dec. 8, 2017) — With much awaited anticipation, the August Schell Brewing Company, Minnesota-based brewers of Grain Belt beer, announce the re-lighting of the iconic Grain Belt sign in Minneapolis. To commemorate the event and kick off the 125th Anniversary of Grain Belt brewing history, a celebratory lighting ceremony will be held on Saturday, December 30 at 5:30 PM with an after-party immediately to follow featuring The 4onthefloor at Nicollet Island Pavilion in Northeast Minneapolis.

After 15 years of negotiations, planning, permits, and hard work, the Minneapolis skyline will once again feature the bright iconic sign overlooking the Mississippi River.

“The Grain Belt Beer sign has been present in the Minneapolis community since 1941 and has recently been named to the National Register of Historic Places,” said Ted Marti, president and fifth-generation descendant of brewery founder, August Schell. “A family tradition since 1860, our historic Minnesota brewery is continually committed to preserving history, both at the brewery and in our community.”

The sign lighting is open to the public and those wishing to attend are encouraged to find standing room along West River Parkway near the Hennepin Bridge. The After Glow Party will be a ticketed 21 + event. Tickets for The After Glow Party go on sale next Wednesday, December 13 at 10AM. Tickets are limited and advance purchase is encouraged.

General Admission tickets are available by phone at 800-514-3849 or online at and


About Grain Belt Beer and the August Schell Brewing Company

Grain Belt has been owned by the August Schell Brewing Company since 2002 and efforts to acquire and restore this historical Minneapolis landmark have been in the works since. Grain Belt Beer will be celebrating its 125th anniversary in 2018.

August Schell Brewing Company specializes in brewing quality craft beer and boasts a proud heritage of nearly 158 years of continuous family ownership. Schell’s is the oldest brewery in Minnesota and second oldest family-owned brewery in the United States. It became the largest brewery in Minnesota during 2002 with the acquisition of Grain Belt Beer. From innovative German brews to award-winning American lagers, the Schell’s brewing process begins and ends with quality-crafted beer.