Behind the Brew
Schell’s Deer Brand was developed prior to Prohibition and has been Schell’s flagship beer ever since. Brewed from 70% barley malt, 30% corn, and our unique ‘Schell’ yeast, Deer Brand is a full-flavored American Lager. But where did it get its name? Our founder, August Schell was a Forester before he came to the States so he was really fond of animals. He built a deer park by the mansion to keep an eye on his favorite four-legged friends. This is the reason you will find a deer on all our packaging, on our bottle caps, and so prominently shown on our Deer Brand packaging.
Schell’s Deer Brand offers the perfect contrast to Thai, Pan-Asian, Latino Fusion, Mexican, Peruvian, Cajun, and other spicy cuisines. Lighter foods will work well also, such as salads, mild sausages, pork, chicken and light desserts. This beer pairs well with Brie, Havarti, and Swiss cheeses.