Schell’s Announces Expansion
August Schell Brewing Co. to Construct New Facility to House Growing Noble Star Series
NEW ULM, MN (Sept 15, 2014) – August Schell Brewing Co. (www.schellsbrewery.com), Minnesota’s oldest brewery, announced that it has finalized the purchase of 11 acres of land near its historic main campus in New Ulm. The craft brewer has immediate plans to develop a 12,000 square foot facility on the site in order to expand production of its Noble Star series of specialty Berliner Weisse sour beers. Construction is expected to commence in mid-October.
Now in its second year of production, the Noble Star series is brewed in rare cypress lagering tanks originally constructed at Schell’s in the mid-1930’s to accommodate post-Prohibition demand. Decommissioned in the 1990’s, the tanks have now been painstakingly reconditioned and repurposed for the series by Schell’s sixth generation brewmaster, Jace Marti. The new expansion will allow room for the restoration of eight additional historic tanks, as well as a taproom and hospitality areas for the general public.
“In order to meet the growing demand for the Noble Star Collection, we need additional space to house these unique lagering tanks,” said Marti. “This project takes a part of brewing history completely unique to Schell’s and reuses it to produce something completely new and different – way beyond its original intention. These are beautiful tanks and, as far as I know, are among the last remaining cypress beer tanks left in the world. Their size and shape are perfect for producing sour beers. The expansion gives us a chance to clean them up, put them back into production, and give them a home of their own where people can come see, touch and experience the beer they produce first hand.”
Schell’s decision to locate the facility near its original Southern Minnesota site is part of a conscious effort by the 154-year-old, family-owned company to remain true to its heritage. The brewery intends to reclaim building materials from an old barn and farmhouse located on the property as part of the new construction.
About the Noble Star Collection
Schell’s Noble Star collection is an ongoing exploration into many different variations of traditional Berliner Weisse beers. A highly unique product in both Minnesota and the United States, the beer has a rich history in Berlin and Europe, where sour beers have long been a tradition. Dry, highly carbonated and with a complex flavor profile, the taste is often described as a cross between beer, champagne, and cider. Each limited-edition Noble Star beer is unfiltered, hand-filled and bottle conditioned to allow the flavors to continue their development and evolution. The most recent Noble Star release – Black Forest Cherry – was introduced in August.
About August Schell Brewing Company
August Schell Brewing Company (Schell’s) specializes in craft beer and boasts a proud heritage of 154 years of continuous family ownership. Schell’s is the second oldest family-owned brewery in the United States, founded in 1860 in New Ulm, MN. It became the oldest and largest brewery in Minnesota when the company acquired Grain Belt Beer in 2002. From traditional German brews to innovative spins, the Schell’s brewing process begins and ends with German Craft beer. For more information, go to www.schellsbrewery.com.