Schell’s Wins Awards at World Beer Cup®

NEW ULM, MN • April 14, 2014—August Schell Brewing Company claimed a gold and bronze award in the 2014 World Beer Cup, a global beer competition that evaluates beers from around the world and recognizes the most outstanding brewers and their beers.

Gold, silver and bronze awards in the competition’s 94 beer style categories were presented April 11, 2014 during the World Beer Cup award ceremony at the Hyatt Regency in Denver, Colorado.

Schell’s was awarded a gold in the Vienna-Style Lager category for its Firebrick—a reddish-amber lager with a light hoppy finish—as well as a bronze award in the German-Style Sour Ale category for its Framboise du Nord, a red-pink Berliner Weisse with notes of raspberry. Schell’s is the second oldest family-owned brewery in the country, located in New Ulm, Minnesota and specializing in German Craft beer.

“We’re incredibly honored to have won these two prestigious, international awards,” said Ted Marti, President, August Schell Brewing Company. “We’re proud that our beers—which tell a unique story of German tradition combined with American innovation—continue to thrive 154 years after the brewery was founded on the banks of the Cottonwood River.”

World Beer Cup winners were selected by an international panel of 219 beer judges from 31 countries. Regarded as the “Olympics of Beer Competition,” the World Beer Cup saw an impressive field of 4,754 entries from 1,403 breweries in 58 countries.

Presented by the Brewers Association, the World Beer Cup has been held every other year since 1996, to celebrate the art and science of brewing by recognizing outstanding achievement. For more additional information, visit the World Beer Cup website.