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Join us for a family friendly Easter weekend adventure. We’ll be hiding a Schell’s Keg somewhere in New Ulm! Look high, low, under, behind but there no need to dig, move or disturb any items in the community. It may be a shiny silver keg…or it may be disguised to blend in more with its 
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B-Lo Zero Minnie Donuts will be on-site at the brewery! Grab some grub, grab a beer and explore the grounds, or head into the Bierhalle or Biergarten to enjoy your meal. 
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***UPDATE*** Due to expected grounds conditions due to weather, we’ll be having the hunt indoors, and kids will be able to pick eggs from a basket to redeem prizes. Bring the fam to the brewery for an Easter-Eve eggstravaganza! 600 eggs available. Redeem up to 3 eggs for prizes. - Photo ops with the Easter |
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Join us as we celebrate the day Americans could enjoy beer again on this day in 1933 with $1.00 off all pints all day long. Grab a pint of favorite, bring your friends, and raise a glass with us🍺 |
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Come enjoy live music from Crista Bohlmann in the Bierhalle! |
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Hungry Boys will be on-site at the brewery! Grab some grub, grab a beer and explore the grounds, or head into the Bierhalle or Biergarten to enjoy your meal. |
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Join us at the Schell’s Bierhalle for an exciting night of BINGO, where you can sip on your favorite brews, test your luck, and support the New Ulm Baseball Association! With a jackpot of up to $2,000, every round brings the thrill of a big win! Seats fill up quick, so get here early to |
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Celebrate German Beer Day at your favorite German brewery! Raise a glass to tradition with live concertina music, fresh pours, and a hearty Pork Schnitzel dinner available for purchase. Each plate comes with German potato salad, and your choice of red cabbage or spaetzle. $20/plate. Cold beer. Old-world flavor. A little taste of Germany right |
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Dust off your boots and rewind to the golden era of 90s country. Join us for a night of dancing, cold beer, and nonstop throwback hits spun by DJ Up All Night. Expect all the classics, great vibes, and a dance floor - perfect for a fun night out! Come ready to relive the decade |
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S&B BBQ will be on-site at the brewery! Grab some grub, grab a beer and explore the grounds, or head into the Bierhalle or Biergarten to enjoy your meal. |
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Since 1980, the annual Border Batch Trade Show has brought beer lovers together each spring at Schell’s Brewery. Held in the historic basement taproom, this long running event is a must for collectors and fans alike! The gift shop and Bierhall open at 11 AM, with a food truck on site during the show. Spend |
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Join us for an exclusive re-release featuring Jalapeño Lime Lager! This Jalapeño Lime Lager has a balanced and crisp refreshing taste with a little kick. The sterling hops were added for bittering qualities. 2.5 pounds of jalapeños were roasted, and then the roasted jalapeños were added to the beer until the kick/heat was there. Then |
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Come celebrate Spring German-style with Schell's. Get your dirndl and lederhosen out, and get a taste of a limited batch of beer. Indulge in a traditional German meal made by Renee Marie's Cuisine and Papa's Pretzels Food Truck. Decorate ribbons and put them on the Maipole! The Narren may even make an appearance. 
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Papa's Pretzels will be on-site at the brewery! Grab some grub, grab a beer and explore the grounds, or head into the Bierhalle or Biergarten to enjoy your meal. |