What's Going on
Hey smarty pants, get ready to flex those brain muscles! Trivia Mafia is back in New Ulm and taking over Schell’s Bierhalle every Wednesday from January 7th to February 25th. Grab your friends, assemble your squad, and join us for brain-busting fun. Here’s your chance to earn bragging rights and the coolest Schell’s swag around.
Dust off your boots and rewind to the golden era of 90s country. Join us for a night of dancing, cold beer, and nonstop throwback hits spun by DJ Up All Night. Expect all the classics, great vibes, and a dance floor—perfect for a fun night out! Break out your best country look for a
Hey smarty pants, get ready to flex those brain muscles! Trivia Mafia is back in New Ulm and taking over Schell’s Bierhalle every Wednesday from January 7th to February 25th. Grab your friends, assemble your squad, and join us for brain-busting fun. Here’s your chance to earn bragging rights and the coolest Schell’s swag around.
Nothing says Galentine’s Day like cookies, beer, and a whole lot of laughs! Join us for a fun, hands-on cookie decorating class where we’ll sip, swirl icing, and celebrate friendship-no experience required, just bring your favorite people and your sweet tooth. What You’ll Get: All cookies, icing, and supplies provided (plus goodies to take home!)
Get ready to laugh until your schooner spills. Next Stop Comedy is pulling up to the Bierhalle for another night of stand-up comedy! Next Stop Comedy brings top stand-up comedians with acts seen on TV and heard on your favorite podcasts. Sip on craft brews while being treated to an evening that’ll have you rolling
Grab your Valentine or Galentine and learn the art of creating a beautiful charcuterie board in this special Valentine Candlelight Charcuterie Workshop at Schell’s Brewery. You will learn food selection ideas, meat folding techniques, cheese styling, cheese, chocolate and beer pairings and so much more! Whats Included: A palm leaf plate, meat, cheeses, fruits, crackers,
Hey smarty pants, get ready to flex those brain muscles! Trivia Mafia is back in New Ulm and taking over Schell’s Bierhalle every Wednesday from January 7th to February 25th. Grab your friends, assemble your squad, and join us for brain-busting fun. Here’s your chance to earn bragging rights and the coolest Schell’s swag around.
Grab your friends and join us for an evening of books, drinks, and hands-on fun. A relaxed night to browse, sip, and chat with friends! What you can expect: Enjoy $1 off Sangria and Strawberry Rhubarb Mule throughout the event. Select a wrapped book, pair it with a beer, and discover something new. Create a
Celebrate with a little competition and fun at Schell’s Brewery! Teams of four (4) will put their appetites, thirst, and mental prowess to the test! Open to any group who loves hops and has a heart. In this thrilling competition, participants must devour a scrumptious heart shaped pizza while working together to solve a mind-boggling
Bock Fest is coming, but why wait until then for a poked Bock? Celebrate August Schell, who founded the brewery all the way back in 1860, for a birthday party with fire-poked Bock beer. If you’ve never had a poked beer, here is what to expect: a red hot poker is dipped into your Bock
Join us at the Schell’s Bierhalle for an exciting night of BINGO, where you can sip on your favorite brews, test your luck, and support the New Ulm Baseball Association! With a jackpot of up to $2,000, every round brings the thrill of a big win! Seats fill up quick, so get here early to
Hey smarty pants, get ready to flex those brain muscles! Trivia Mafia is back in New Ulm and taking over Schell’s Bierhalle every Wednesday from January 7th to February 25th. Grab your friends, assemble your squad, and join us for brain-busting fun. Here’s your chance to earn bragging rights and the coolest Schell’s swag around.
Crowlers
to Go
Complete your visit to the brewery by grabbing a crowler on your way out. Crowlers keep our beer tap-worthy fresh and at its original quality for up to a month. Each crowler holds 750ml (25.36oz) of beer, and most of what we have available on tap in the Bierhalle is available in to-go crowlers. You can purchase crowlers for $10 apiece, or three for $27.


Let Us Host Your Event
Everything you need to host a great time — book one of Schell’s distinctive venues and give your guests an unforgettable experience surrounded by history, charm, and great beer.
Visit Our Gift Shop
Looking for some sweet merch? We’ve got you covered. Swing into our gift shop on your next visit or check out our online shop.
Hours:
Mon-Thurs: 11am-5pm
Fri-Sat: 11am-6pm
Sun: 12-5pm
Bierhalle FAQs
Are children allowed?
Yes, children are absolutely welcome! We even have 1919 Root Beer on tap and Buddy’s Soda in bottles. Please keep in mind this is a Bierhalle, but we do have games and other activities for kids. Adults are responsible for the children they bring to the Bierhalle, and we ask that kiddos remain under their guardian’s supervision.
Are dogs allowed?
Not inside the Bierhalle, or anywhere inside the Visitor Center, but we do allow dogs on our shady, breezy patio right outside the Bierhalle. Dogs must be leashed and well-behaved. (This rule does not apply to service dogs, which are allowed to accompany their humans anywhere in our Bierhalle and Visitor Center.)
Can we bring our own food?
Of course! There are plenty of fabulous food options nearby. Just be sure to bring the extras, as we cannot provide spare napkins, utensils, salt, pepper, hot sauce, or sauerkraut. If you bring food from home, prepare it beforehand in its entirety and please leave your slow cookers, charcoal grills, popcorn makers, air fryers, coffee machines, griddles, and mixers at home.
Do you have games?
Sure do! We’ve got a plenty of board games, puzzles, cards and dice to keep you entertained while you sip your suds. In the summertime, we have bags and giant Jenga in our Biergarten.
Do you sell beer to go?
Yes, we sell Schell’s and Grain Belt crowlers. A lot of thought went into what to-go option we’d make available for our visitors. We decided the crowler was the superior option to the growler for many reasons. On average, a glass growler keeps beer carbonated and tap-worthy fresh for just three days. After that point, it begins to degrade due to oxygen intake and UV light.
Crowlers also offer more convenience. There’s no need to bring a heavy glass jug in, clean it out after each use or purchase an additional one because you forgot to bring it with you. The crowler also lends itself well to enjoying your favorite brew while in recreational areas.
Lastly, you have a really cool label to peel off and stick on your beer fridge, water bottle, garage wall or wherever your heart desires.
Do you offer discounts?
Yes, we offer a Bierhalle and Gift Shop discount to veterans and military members.