Brewery

What's Going on

Come in for a relaxed, laugh-a-lot evening with friends hosted by Sammy’s Sweets! Cookies, icing & decorating supplies, plus goodies to take home! $40/person. One drink is included with registration. Sign up

Join us at the Schell’s Bierhalle for an exciting night of BINGO, where you can sip on your favorite brews, test your luck, and support the New Ulm Baseball Association!

Join us for an exclusive release featuring Henry’s Hop Harvest...a medium-bodied golden ale with a malty backbone and hoppy aroma, an absolute yard crusher!

Join us for a fun, informative and hands-on workshop where you'll craft your very own epoxy river charcuterie board, lazy susan, clock, key holder shelf, coasters or mini pair!

90s Country Night featuring DJ Up All Night

Dust off your boots and rewind to the golden era of 90s country!

Sourdough 101: A Sourdough Starter Class

Join us for a fun, hands-on sourdough workshop, where you'll dive into the art of making your own sourdough bread from scratch, complete with expert tips and tricks to guide you through the whole process.

Join us at the Schell’s Bierhalle for an exciting night of BINGO, where you can sip on your favorite brews, test your luck, and support the New Ulm Baseball Association!

Get together with friends to enjoy a Concord Singers holiday set, visit with Santa, raise money for local charity, and join in on a holiday singalong session!

Break out your most wonderfully awful holiday sweater and join us for our Ugly Sweater Party & Christmas Games.

Come join in on the joy of Christmastime at Schell's!

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Crowlers
to Go

Complete your visit to the brewery by grabbing a crowler on your way out. Crowlers keep our beer tap-worthy fresh and at its original quality for up to a month. Each crowler holds 750ml (25.36oz) of beer, and most of what we have available on tap in the Bierhalle is available in to-go crowlers. You can purchase crowlers for $10 apiece, or three for $27.

Our Beers

Let Us Host Your Event

Everything you need to host a great time — book one of Schell’s distinctive venues and give your guests an unforgettable experience surrounded by history, charm, and great beer.

Event Rentals

Visit Our Gift Shop

Looking for some sweet merch? We’ve got you covered. Swing into our gift shop on your next visit or check out our online shop.

Hours:

Mon-Thurs: 11am-5pm
Fri-Sat: 11am-6pm
Sun: 12-5pm

Bierhalle FAQs

Are children allowed?

Yes, children are absolutely welcome! We even have 1919 Root Beer on tap and Buddy’s Soda in bottles. Please keep in mind this is a Bierhalle, but we do have games and other activities for kids. Adults are responsible for the children they bring to the Bierhalle, and we ask that kiddos remain under their guardian’s supervision.

Are dogs allowed?

Not inside the Bierhalle, or anywhere inside the Visitor Center, but we do allow dogs on our shady, breezy patio right outside the Bierhalle. Dogs must be leashed and well-behaved. (This rule does not apply to service dogs, which are allowed to accompany their humans anywhere in our Bierhalle and Visitor Center.)

Can we bring our own food?

Of course! There are plenty of fabulous food options nearby. Just be sure to bring the extras, as we cannot provide spare napkins, utensils, salt, pepper, hot sauce, or sauerkraut. If you bring food from home, prepare it beforehand in its entirety and please leave your slow cookers, charcoal grills, popcorn makers, air fryers, coffee machines, griddles, and mixers at home.

Do you have games?

Sure do! We’ve got a plenty of board games, puzzles, cards and dice to keep you entertained while you sip your suds. In the summertime, we have bags and giant Jenga in our Biergarten.

Do you sell beer to go?

Yes, we sell Schell’s and Grain Belt crowlers. A lot of thought went into what to-go option we’d make available for our visitors. We decided the crowler was the superior option to the growler for many reasons. On average, a glass growler keeps beer carbonated and tap-worthy fresh for just three days. After that point, it begins to degrade due to oxygen intake and UV light.

Crowlers also offer more convenience. There’s no need to bring a heavy glass jug in, clean it out after each use or purchase an additional one because you forgot to bring it with you. The crowler also lends itself well to enjoying your favorite brew while in recreational areas.

Lastly, you have a really cool label to peel off and stick on your beer fridge, water bottle, garage wall or wherever your heart desires.

Do you offer discounts?

Yes, we offer a Bierhalle and Gift Shop discount to veterans and military members.

What's Going on

Teachers, you’ve earned this one! Join us for Teacher Appreciation Day at the Bierhalle on Thursday, Sept. 17.

S&B BBQ will be on-site at the brewery! Grab some grub, grab a beer and explore the grounds, or head into the Bierhalle or Biergarten to enjoy your meal.

Hungry Boys will be on-site at the brewery! Grab some grub, grab a beer and explore the grounds, or head into the Bierhalle or Biergarten to enjoy your meal.

Pop-Up Brat Stand Benefiting the Brown County Yellow Ribbon

Get your kicks with a beer and a brat at the brewery – it doesn’t get much more German than that! A portion of proceeds from brat sales go to the Brown County Yellow Ribbon!

Pop-Up Brat Stand Benefiting ISD 88 Scholarships

Get your kicks with a beer and a brat at the brewery – it doesn’t get much more German than that! A portion of proceeds from brat sales go to ISD 88 Scholarships!

Join us at the Schell’s Bierhalle for an exciting night of BINGO, where you can sip on your favorite brews, test your luck, and support the New Ulm Baseball Association!

Join us for an exclusive release featuring Henry’s Hop Harvest...a medium-bodied golden ale with a malty backbone and hoppy aroma, an absolute yard crusher!

Get your little goblins and ghouls ready for Schell-O-Ween fun! We’ve got a lot of not-so-spooky activities in store for you: Trick-or-Treat with your kiddos from 2-3PM Costume contest (individual and groups/family) with judging at 3:15pm Fall festive games Music to get you into the Halloween groove Let’s make this Halloween memorable for the whole

Author Talk with Frank Weber: “A Superior Affair”

Forensic Psychologist & True Crime author Frank F. Weber will be speaking about his newest release, "A Superior Affair."

Join us for a fun, informative and hands-on workshop where you'll craft your very own epoxy river charcuterie board, lazy susan, clock, key holder shelf, coasters or mini pair!

Dust off your boots and rewind to the golden era of 90s country!

View all events

Let Us Host Your Event

Everything you need to host a great time — book one of Schell’s distinctive venues and give your guests an unforgettable experience surrounded by history, charm, and great beer.

Event Rentals

Biergarten FAQs

Are children allowed?

Yes, kids are absolutely welcome! We have 1919 Root Beer on tap and Buddy’s Soda in bottles. Adults are responsible for the children they bring to the brewery, and we ask that guardians supervise their littles at all times.

Are dogs allowed?

You betcha! We allow furry friends in the Biergarten and outside on the grounds. Dogs are not allowed anywhere inside the Visitor Center. All dogs must be leashed and well-behaved. (This rule does not apply to service dogs. Service dogs are allowed to accompany their humans anywhere in our Bierhalle and Visitor Center.)

Can we bring our own food?

Yes! There are plenty of fabulous food options nearby. Just be sure to bring the extras, as we cannot provide spare napkins, utensils, salt, pepper, hot sauce, or sauerkraut. If you bring food from home, prepare it beforehand.

We have delicious pizzas, warm pretzels, and Deer Brand Beef Sticks available for purchase in our Bierhalle.

Do you have games?

Sure do! We’ve got giant Jenga and cornhole to keep you busy. Head into our Bierhalle if you’re more into board games, cards, dice or puzzles.

Do you sell beer to go?

Yes, we’ve got crowlers for sale inside of our Bierhalle. There are plenty of grab-n-go options available to give you the freshest options to enjoy at home. Crowlers sell for $10/ea or grab a 3-pack for $27.

Do you offer discounts?

Yes, we offer a Bierhalle and Gift Shop discount to veterans and military members.

Make Your Friends Jealous

You’ve done the tour, you’ve tried the beer… now get the T-shirt! Visit our Gift Shop for official Schell’s merch, including beer glasses, signs, apparel and more.

Apparel not your style?

Shop for what you really want: beer. Most of what we have available on tap in the Bierhalle is also available in to-go crowlers. Each crowler holds 750ml (25.36oz) of beer. You can purchase crowlers for $10 apiece, or three for $27.

Bierhalle Information

Take me to the beer

ShopSchell's

Rep your favorite Minnesota brewery with a wide selection of swag from our online store. Schell yeah!

Visit Store

Sept. 7th, 2026 – May 28th, 2027

Friday & Sunday: 1pm & 3pm
Saturday: 12, 1, 2, 3 & 4pm

May 29th, 2027 – Sept. 5th, 2027

Monday-Friday: 1pm, 2:30pm & 4pm
Saturday & Sunday: 12, 1, 2, 3 & 4pm

The Ins & Outs of the Tour

Tours are limited to 30 people at a time.

The tour does go outside at points, so be sure to dress for the weather.

There are multiple flights of stairs you’ll encounter on the tour.

Due to OSHA regulations, we cannot take you into all parts of the production areas. You’ll see a bottling line and our original copper brew kettle when you enter the production buildings.

Extreme temperature changes are common in the brewery. It can be very hot at times, especially in the summer.

ID required if you plan on participating in the beer sampling.

Our Bierhalle is open daily. We’d love to serve you a pint before or after your tour!

Visit the Bierhalle

Get Exclusive

Don’t miss your chance to get a behind-the-scenes view of the brewery! We’ll take you through areas of the brewery that can’t be seen on our regular public tours.

The Into the Depths tours bring you through the brew houses, production areas, bottling/canning/kegging areas, our historic beer caves, and original taproom! They’re held just once per month and limited to 25 people, so reserve your spot today.

Get Tickets

Tour FAQs

How much is the tour?

Brewery tour tickets are $10, visitors who are 12-years-old or younger are free! Tour tickets are sold at the brewery on a first-come, first-served basis the day of the tour. Ticket sales open 1 hour before the first tour begins.

Private group tours can be booked well in advance. Time slots are very limited. We can accommodate up to 30 people on a tour. For more information on booking a private tour, please call 1-800-770-5020.

How long does the tour last?

Tours last about 90 minutes and end with beer sampling.

Does the tour come with beer?

You betcha! You must be 21+ and present a valid ID if you plan on participating in beer sampling.

Brewery

What's Going on

Crowlers
to Go

Let Us Host Your Event

Visit Our Gift Shop

Hours:

Bierhalle FAQs

Are children allowed?

Are dogs allowed?

Can we bring our own food?

Do you have games?

Do you sell beer to go?

Do you offer discounts?

What's Going on

Let Us Host Your Event

Biergarten FAQs

Are children allowed?

Are dogs allowed?

Can we bring our own food?

Do you have games?

Do you sell beer to go?

Do you offer discounts?

Make Your Friends Jealous

Apparel not your style?

ShopSchell's

Sept. 7th, 2026 – May 28th, 2027

May 29th, 2027 – Sept. 5th, 2027

The Ins & Outs of the Tour

Get Exclusive

Tour FAQs

How much is the tour?

How long does the tour last?

Does the tour come with beer?

Uh-oh.

You've time travelled back to the Prohibition Era.

What's Going on

Crowlers to Go

Let Us Host Your Event

Visit Our Gift Shop

Hours:

Bierhalle FAQs

Are children allowed?

Are dogs allowed?

Can we bring our own food?

Do you have games?

Do you sell beer to go?

Do you offer discounts?

Crowlers
to Go