What's Going on
Hey smarty pants, get ready to flex those brain muscles! Trivia Mafia is back in New Ulm and taking over Schell’s Bierhalle every Wednesday from January 7th to February 25th. Grab your friends, assemble your squad, and join us for brain-busting fun. Here’s your chance to earn bragging rights and the coolest Schell’s swag around.
Put in your prep work by attending one, or ALL, of our pre-Bock Fest parties in the New Ulm area! Get your Bock poked at the fire pit, compete in contests to win Schell’s swag, enter for a chance to win tickets to Bockfest with a key for the VIP bathroom, and Bock the night
Dust off your boots and rewind to the golden era of 90s country. Join us for a night of dancing, cold beer, and nonstop throwback hits spun by DJ Up All Night. Expect all the classics, great vibes, and a dance floor—perfect for a fun night out! Break out your best country look for a
Hey smarty pants, get ready to flex those brain muscles! Trivia Mafia is back in New Ulm and taking over Schell’s Bierhalle every Wednesday from January 7th to February 25th. Grab your friends, assemble your squad, and join us for brain-busting fun. Here’s your chance to earn bragging rights and the coolest Schell’s swag around.
Put in your prep work by attending one, or ALL, of our pre-Bock Fest parties in the New Ulm area! Get your Bock poked at the fire pit, compete in contests to win Schell’s swag, enter for a chance to win tickets to Bockfest with a key for the VIP bathroom, and Bock the night
Nothing says Galentine’s Day like cookies, beer, and a whole lot of laughs! Join us for a fun, hands-on cookie decorating class where we’ll sip, swirl icing, and celebrate friendship-no experience required, just bring your favorite people and your sweet tooth. What You’ll Get: All cookies, icing, and supplies provided (plus goodies to take home!)
Get ready to laugh until your schooner spills. Next Stop Comedy is pulling up to the Bierhalle for another night of stand-up comedy! Next Stop Comedy brings top stand-up comedians with acts seen on TV and heard on your favorite podcasts. Sip on craft brews while being treated to an evening that’ll have you rolling
Grab your Valentine or Galentine and learn the art of creating a beautiful charcuterie board in this special Valentine Candlelight Charcuterie Workshop at Schell’s Brewery. You will learn food selection ideas, meat folding techniques, cheese styling, cheese, chocolate and beer pairings and so much more! Whats Included: A palm leaf plate, meat, cheeses, fruits, crackers,
Hey smarty pants, get ready to flex those brain muscles! Trivia Mafia is back in New Ulm and taking over Schell’s Bierhalle every Wednesday from January 7th to February 25th. Grab your friends, assemble your squad, and join us for brain-busting fun. Here’s your chance to earn bragging rights and the coolest Schell’s swag around.
Grab your friends and join us for an evening of books, drinks, and hands-on fun. A relaxed night to browse, sip, and chat with friends! What you can expect: Enjoy $1 off Sangria and Strawberry Rhubarb Mule throughout the event. Select a wrapped book, pair it with a beer, and discover something new. Create a
Put in your prep work by attending one, or ALL, of our pre-Bock Fest parties in the New Ulm area! Get your Bock poked at the fire pit, compete in contests to win Schell’s swag, enter for a chance to win tickets to Bockfest with a key for the VIP bathroom, and Bock the night
Celebrate with a little competition and fun at Schell’s Brewery! Teams of four (4) will put their appetites, thirst, and mental prowess to the test! Open to any group who loves hops and has a heart. In this thrilling competition, participants must devour a scrumptious heart shaped pizza while working together to solve a mind-boggling

Let Us Host Your Event
Everything you need to host a great time — book one of Schell’s distinctive venues and give your guests an unforgettable experience surrounded by history, charm, and great beer.
Biergarten FAQs
Are children allowed?
Yes, kids are absolutely welcome! We have 1919 Root Beer on tap and Buddy’s Soda in bottles. Adults are responsible for the children they bring to the brewery, and we ask that guardians supervise their littles at all times.
Are dogs allowed?
You betcha! We allow furry friends in the Biergarten and outside on the grounds. Dogs are not allowed anywhere inside the Visitor Center. All dogs must be leashed and well-behaved. (This rule does not apply to service dogs. Service dogs are allowed to accompany their humans anywhere in our Bierhalle and Visitor Center.)
Can we bring our own food?
Yes! There are plenty of fabulous food options nearby. Just be sure to bring the extras, as we cannot provide spare napkins, utensils, salt, pepper, hot sauce, or sauerkraut. If you bring food from home, prepare it beforehand.
We have delicious pizzas, warm pretzels, and Deer Brand Beef Sticks available for purchase in our Bierhalle.
Do you have games?
Sure do! We’ve got giant Jenga and cornhole to keep you busy. Head into our Bierhalle if you’re more into board games, cards, dice or puzzles.
Do you sell beer to go?
Yes, we’ve got crowlers for sale inside of our Bierhalle. There are plenty of grab-n-go options available to give you the freshest options to enjoy at home. Crowlers sell for $10/ea or grab a 3-pack for $27.
Do you offer discounts?
Yes, we offer a Bierhalle and Gift Shop discount to veterans and military members.