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Join us for a one-of-a-kind pilot release featuring "Kernzilla”: a Munich Dunkel style brewed with Kernza, a perennial grain and climate-friendly grain grown right here in the Midwest in a collaboration with Great River Greening. For this special event, our brew team and the Kernza growers/farmers will be on site to share the story behind |
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Step into history and savor fresh-poured Schell's brews in our original taproom. Gather with friends in the heart of Minnesota's oldest brewery, where every pint comes with a side of tradition. Settle in, sip slow, and soak up the story. |
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Get merry and bright with us Thursday, Dec. 11th during Carols for a Cause, a Concord Singers holiday concert and benefit with a sing-a-long! We suggest arriving early as there is limited seating for this event. Festive attire is highly encouraged for added cheer! Beer is available for purchase, along with hot apple cider, water, |
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Come enjoy live music from the Schell's Hobo Quartet in the Bierhalle! |
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Join us at the Schell’s Bierhalle for an exciting night of BINGO, where you can sip on your favorite brews, test your luck, and support the New Ulm Baseball Association! With a jackpot of up to $2,000, every round brings the thrill of a big win! |
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Break out your most wonderfully awful holiday sweater and join us for our Ugly Sweater Contest & XMAS Games on Friday, December 19 from 5–8 pm. We’ll have festive games, prizes, and $1 off every pint. Come ready to compete, laugh, and celebrate the season Schell’s-style! 🎄🍻 |
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Santa is coming to the Bierhalle! 🎅 While his elves are busy prepping for the big day up at the North Pole, the Jolly Big Guy is stopping by to spread some holiday magic. Bring your little ones to share their wish lists and snap a picture with Santa! Kids can sip on a 1919 |
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Our enchanting luminaries will light up the night from about 6-10pm Christmas Eve and 6pm until they burn out Christmas Day. Don't miss the chance to witness this magical display and soak in the holiday spirit! |
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Our enchanting luminaries will light up the night from about 6-10pm Christmas Eve and 6pm until they burn out Christmas Day. Don't miss the chance to witness this magical display and soak in the holiday spirit! |
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🩸Schell’s Blood Drive – Hosted with the American Red Cross, join us at the Starkeller to make a life-saving impact to support patients. Date: January 2nd Time: 9 AM to 3 PM Location: Starkeller - 2215 N Garden St, New Ulm, MN 56073 Sign up by visiting the link: https://www.redcrossblood.org/give.html/drive-results?zipSponsor=Schells 
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Are you Gnome for the Holiday? Bring your family and friends to search for the gnome in New Ulm! Look high, low, under, behind but there no need to dig, move or disturb any items in the community. It may be traditional German colors… or it may be disguised to blend in more with its |