Brewery

What's Going on

Irish Red Ale: Pilot Series Beer Release!

Join us for an exclusive release featuring the Irish Red Ale! This batch is extra special. Our own Bierhalle bartender Jimmy stepped into the brewhouse to help craft this beer with Brewer Joe Stevens in honor of his upcoming Muay Thai title fight. Just in time for St. Patrick’s Day, this Irish Red is amber

Join us at the Schell’s Bierhalle for an exciting night of BINGO, where you can sip on your favorite brews, test your luck, and support the New Ulm Baseball Association! With a jackpot of up to $2,000, every round brings the thrill of a big win! Seats fill up quick, so get here early to

Join us for an exclusive release featuring Rubber Rooster IPA! Rubber Rooster is golden-orange in color with soft foam and lively carbonation. This malt-forward IPA has aromas of tropical fruit, citrus zest, and gentle sweetness. Medium-bodied with low bitterness and a smooth, lightly dry finish that stays crisp and approachable.

Join us for a fun and interactive sourdough workshop at Schell’s Brewery! You will leave class with dough to bake at home and a well established, 105 year old starter! SIGN UP USING THIS LINK! https://app.acuityscheduling.com/schedule.php… Cost: $79 Please bring: Large mixing bowl and dish towel

Join us for a family friendly Easter weekend adventure. We’ll be hiding a Schell’s Keg somewhere in New Ulm! Look high, low, under, behind but there no need to dig, move or disturb any items in the community. It may be a shiny silver keg…or it may be disguised to blend in more with its

Bring the fam to the brewery for a Easter-Eve eggstravaganza! 600 eggs hidden across the grounds Redeem up to 3 eggs for prizes Search the grounds for 10 GOLDEN EGGS that are WELL hidden for your chance to win larger prizes Photo ops with the Easter Bunny from 1-2PM Chalk and games available for the

Join us as we celebrate the day Americans could enjoy beer again on this day in 1933 with $1.00 off all pints all day long. Grab a pint of favorite, bring your friends, and raise a glass with us🍺

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Crowlers
to Go

Complete your visit to the brewery by grabbing a crowler on your way out. Crowlers keep our beer tap-worthy fresh and at its original quality for up to a month. Each crowler holds 750ml (25.36oz) of beer, and most of what we have available on tap in the Bierhalle is available in to-go crowlers. You can purchase crowlers for $10 apiece, or three for $27.

Our Beers

Let Us Host Your Event

Everything you need to host a great time — book one of Schell’s distinctive venues and give your guests an unforgettable experience surrounded by history, charm, and great beer.

Event Rentals

Visit Our Gift Shop

Looking for some sweet merch? We’ve got you covered. Swing into our gift shop on your next visit or check out our online shop.

Hours:

Mon-Thurs: 11am-5pm
Fri-Sat: 11am-6pm
Sun: 12-5pm

Bierhalle FAQs

Are children allowed?

Yes, children are absolutely welcome! We even have 1919 Root Beer on tap and Buddy’s Soda in bottles. Please keep in mind this is a Bierhalle, but we do have games and other activities for kids. Adults are responsible for the children they bring to the Bierhalle, and we ask that kiddos remain under their guardian’s supervision.

Are dogs allowed?

Not inside the Bierhalle, or anywhere inside the Visitor Center, but we do allow dogs on our shady, breezy patio right outside the Bierhalle. Dogs must be leashed and well-behaved. (This rule does not apply to service dogs, which are allowed to accompany their humans anywhere in our Bierhalle and Visitor Center.)

Can we bring our own food?

Of course! There are plenty of fabulous food options nearby. Just be sure to bring the extras, as we cannot provide spare napkins, utensils, salt, pepper, hot sauce, or sauerkraut. If you bring food from home, prepare it beforehand in its entirety and please leave your slow cookers, charcoal grills, popcorn makers, air fryers, coffee machines, griddles, and mixers at home.

Do you have games?

Sure do! We’ve got a plenty of board games, puzzles, cards and dice to keep you entertained while you sip your suds. In the summertime, we have bags and giant Jenga in our Biergarten.

Do you sell beer to go?

Yes, we sell Schell’s and Grain Belt crowlers. A lot of thought went into what to-go option we’d make available for our visitors. We decided the crowler was the superior option to the growler for many reasons. On average, a glass growler keeps beer carbonated and tap-worthy fresh for just three days. After that point, it begins to degrade due to oxygen intake and UV light.

Crowlers also offer more convenience. There’s no need to bring a heavy glass jug in, clean it out after each use or purchase an additional one because you forgot to bring it with you. The crowler also lends itself well to enjoying your favorite brew while in recreational areas.

Lastly, you have a really cool label to peel off and stick on your beer fridge, water bottle, garage wall or wherever your heart desires.

Do you offer discounts?

Yes, we offer a Bierhalle and Gift Shop discount to veterans and military members.